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Everlane, Inc. is a privately held international company based in San Francisco, CA.


Exceptional Quality. Ethical Factories. Radical Transparency.


Founded in 2010 by Michael Preysman and Jesse Farmer as a direct to consumer online retailer committed to radical transparency – enabling consumers to see how much each item costs; supply chain, factories, shipping, and pricing.


The Auber Group was hired in 2018 to help establish and execute a comprehensive real estate strategy in the United States and Canada.  With an original company strategy of on line retailing and with only three stores at the time of engagement, Everlane wanted to make sure they were properly targeting and sequencing priority markets based on e-commerce awareness and penetration.


Currently expanding on a national level.  Target store size 3,500 – 4,500 sq ft.

"John is a key asset in Everlane's continued National growth.  His network, market knowledge and skills as a negotiator are unparalleled in the retail world. John is our consultant, and we consider him a member of our team as he operates with
consistent, client-focused execution from end to end."

Alan Cooke

Vice President of Store Development



2170 Folsom St

San Francisco, CA 94110


Bluemercury is a wholly owned subsidiary of Macy’s Inc. and is widely recognized as the nation's fastest growing beauty

products and spa retail chain. Offering innovative beauty products in a timely, unique shopping experience. Guests receive unparalleled technical product knowledge, expert advice and friendly service.


The future of Bluemercury is a continuation of co-founders Barry and Marla's initial goals, bringing the best personal care products in the world and expert advice to every individual in an informative manner.


The Auber Group was hired in 2010 to strategize and execute the deployment of Bluemercury stores nationwide, while managing the existing store portfolio, negotiating extensions, renewals, and options. The Auber Group works closely
with the CEO Marla Beck, as well as the entire Bluemercury team.


The Auber Group is the real estate resource for the expansion of Bluemercury.

Currently expanding on a national level, their target store size 1,800 - 2,200 sq ft.

"The Auber Group has been a critical component of the strategic thinking necessary to establish our real estate strategy for the U.S. marketplace. Their in-depth knowledge and experience across the country ensures us the proper market penetration and sequencing of our stores within each market."

Berry Beck


Blue Mercury


1010 Wisconsin Avenue NW, Suite 700
Washington, DC 20007

Blue mercury

Framebridge, Inc. is a wholly owned company of Graham Holdings


Founded in 2014 by Susan Tryan as a direct to consumer online retailer to disrupt the custom framing industry.  She started Framebridge, which blends e-commerce, logistic, and an intense focus on the customer experience, to make custom framing
easy on the consumer and their wallet.  In 2019 opened two stores in the Washington DC area for proof of concept in the physical retail space. 


The Auber Group was hired in 2020 to analyze the current performance of online and physical retail sales to then work with
the team to create and execute a real estate strategy in the United States.  Every site is critical and essential to building the company and enhance the guest experience.  Understanding the awareness through e-commerce analysis and consumer demographics combined with the knowledge of the country and negotiating for the proper terms, blends the art and science
of the real estate process.


Currently expanding on a national level. Target store size 900 – 1,200 sq ft.

Jenny Merrill

SVP Retail and Customer Experience




1351 Wisconsin Ave NW #2

Washington, DC


Sweetgreen is a place to buy fun, fashionable food that's both healthy for you and aligned with your values.


Founded in 2007, sweetgreen is a destination for simple, seasonal, healthy food.  They believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment. 


The Auber Group serves on the advisory board of Sweetgreen and worked with the founders, Nicolas Jammet, Jonathan Neman, and Nataniel Ru on real estate strategy and evaluating opportunities. The Auber Group is proud to be involved with an organization that seeks to create solutions where the company wins, the customer wins, and the community wins.


Currently expanding on a national level.

"John Auber understands retail real estate growth better than anyone we have ever met. He truly understands the greater brand, lifestyle and values of our company and keeps us focused on conscious growth, while always keeping the community top of mind. He is certainly a trusted friend, adviser and instrumental to our expansion across the country."

Jonathan Newman, Nicolas Jammet, and Nathanial Ru
Founders, Sweetgreen



8840 Washington Blvd

Culver City, CA 90232

American Giant
AM logo-og.webp

American Giant is driven by a simple idea: Make Things Better, Make Better Things.


American Giant was founded in a moment of opportunity: where their dissatisfaction with the way clothes were made, met new technologies that enabled smaller supply chains and selling directly to the consumer. Made in the USA – keeping things local means they can understand their whole supply chain.  Making clothing that’s durable, not disposable.  High quality, built to last.


The Auber Group was hired in 2021 to assist with the development and execution of the real estate strategy to expand the American Giant concept nationally.  Having worked with Geoff Staff previously while at Lucky Brand, Geoff reached out to secure The Auber Groups services given their in-depth knowledge of the country and their strength for working with emerging concepts.


Currently expanding on a national level.  Target store size 1,200 – 1,500 sq ft.