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CASE STUDIES

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Everlane, Inc. is a privately held international company based in San Francisco, CA.

 

Exceptional Quality. Ethical Factories. Radical Transparency.

 

Founded in 2010 by Michael Preysman and Jesse Farmer as a direct to consumer online retailer committed to radical transparency – enabling consumers to see how much each item costs; supply chain, factories, shipping, and pricing.

 

The Auber Group was hired in 2018 to help establish and execute a comprehensive real estate strategy in the United States and Canada.  With an original company strategy of on line retailing and with only three stores at the time of engagement, Everlane wanted to make sure they were properly targeting and sequencing priority markets based on e-commerce awareness and penetration.

 

Currently expanding on a national level.  Target store size 3,500 – 4,500 sq ft.

"John is a key asset in Everlane's continued National growth.  His network, market knowledge and skills as a negotiator are unparalleled in the retail world. John is our consultant, and we consider him a member of our team as he operates with
consistent, client-focused execution from end to end."

Alan Cooke

Vice President of Store Development

Everlane

CORPORATE ADDRESS
Everlane

2170 Folsom St

San Francisco, CA 94110

everlane.com

Everlane
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Bluemercury is a wholly owned subsidiary of Macy’s Inc. and is widely recognized as the nation's fastest growing beauty

products and spa retail chain. Offering innovative beauty products in a timely, unique shopping experience. Guests receive unparalleled technical product knowledge, expert advice and friendly service.

 

The future of Bluemercury is a continuation of co-founders Barry and Marla's initial goals, bringing the best personal care products in the world and expert advice to every individual in an informative manner.

 

The Auber Group was hired in 2010 to strategize and execute the deployment of Bluemercury stores nationwide, while managing the existing store portfolio, negotiating extensions, renewals, and options. The Auber Group works closely
with the CEO Marla Beck, as well as the entire Bluemercury team.

 

The Auber Group is the real estate resource for the expansion of Bluemercury.

Currently expanding on a national level, their target store size 1,800 - 2,200 sq ft.

"The Auber Group has been a critical component of the strategic thinking necessary to establish our real estate strategy for the U.S. marketplace. Their in-depth knowledge and experience across the country ensures us the proper market penetration and sequencing of our stores within each market."

Berry Beck

Co-founder

Blue Mercury

CORPORATE ADDRESS  

Bluemercury
1010 Wisconsin Avenue NW, Suite 700
Washington, DC 20007

bluemercury.com

Blue mercury
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Framebridge, Inc. is a wholly owned company of Graham Holdings

 

Founded in 2014 by Susan Tryan as a direct to consumer online retailer to disrupt the custom framing industry.  She started Framebridge, which blends e-commerce, logistic, and an intense focus on the customer experience, to make custom framing
easy on the consumer and their wallet.  In 2019 opened two stores in the Washington DC area for proof of concept in the physical retail space. 

 

The Auber Group was hired in 2020 to analyze the current performance of online and physical retail sales to then work with
the team to create and execute a real estate strategy in the United States.  Every site is critical and essential to building the company and enhance the guest experience.  Understanding the awareness through e-commerce analysis and consumer demographics combined with the knowledge of the country and negotiating for the proper terms, blends the art and science
of the real estate process.

 

Currently expanding on a national level. Target store size 900 – 1,200 sq ft.

Jenny Merrill

SVP Retail and Customer Experience

Framebridge

CORPORATE ADDRESS  

Framebridge

1351 Wisconsin Ave NW #2

Washington, DC

framebridge.com

Framebridge
Sweetgreen
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Sweetgreen is a place to buy fun, fashionable food that's both healthy for you and aligned with your values.

 

Founded in 2007, sweetgreen is a destination for simple, seasonal, healthy food.  They believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment. 

 

The Auber Group serves on the advisory board of Sweetgreen and worked with the founders, Nicolas Jammet, Jonathan Neman, and Nataniel Ru on real estate strategy and evaluating opportunities. The Auber Group is proud to be involved with an organization that seeks to create solutions where the company wins, the customer wins, and the community wins.

 

Currently expanding on a national level.